Organizational Behavior Management (OBM).

An evidence-based approach to creating and securing desired attitudes and behaviors in an organization.
3 days
Executive, management, HBO / HBO+
Certificate of Attendance
Study load: 48 hours

Organizational Behavior Management (OBM).

  • You will learn to create and secure desired attitudes and behaviors in an organization through an evidence-based approach.
  • After this OBM Foundation Level training, you will have the tools to successfully implement Lean Six Sigma transformations.


The introduction and implementation of Lean and/or Six Sigma always includes the change management aspect. Indeed, for Lean Six Sigma to pay off successfully, embedding the methodology in new behaviors and habits is also necessary. People are quick to fall into old behaviors if the new desired behavior is not yet habitual. And then the implementation risks turning into one big waste. Unfortunately, we see this happening quite often in the Western world. It is then sometimes falsely claimed that Lean Six Sigma did not work, while neglecting to pay sufficient attention to management and employees during the transformation.

But how do you encourage people to let go of old habits and accept a new way of working? In this master class OBM Foundation Level training, participants learn the basics of a scientifically proven method for behavior change in organizations. This allows them to achieve breakthroughs based on desired behaviors. This evidence-based approach is known worldwide in science as Organizational Behavior Management (OBM). OBM is a method for bringing out the best in people, increasing job satisfaction and job performance. In terms of both philosophy and methodology, this practical science fits seamlessly with Lean and Lean Six Sigma.


For whom

This is a Masterclass intended for those curious about how to optimally and measurably influence behavior, not only to improve performance but also to maintain it. The training is suitable for anyone who would like to first get a brief introduction to the field of OBM in the basics and a piece of theoretical background. This Masterclass is an excellent introduction to applied behavior analysis and serves as a great first step toward the Postgraduate program to become a Certified OBM Practitioner at the Free University.

This training is designed for executives, managers, Champions and (Master) Black Belts. In the transformation process, they have an important role to enthuse and activate people. Working on desired attitudes and behaviors are essential in this.


Organizational Behavior Management (OBM) training objective.

This 3-day OBM Foundation Level training course is an introduction to the science of OBM. After participating in this master class, you will have:

  • Increased understanding about the principles and universal laws of human behavior and how to influence them optimally to develop performance in organizations;
  • Learn the basics about sustaining behavior in relation to securing a Lean or Lean Six Sigma transformations;
  • Knowledge about specifying and analyzing behavior for the purpose of designing effective interventions;
  • Sufficient basis to learn to design and implement interventions based on OBM principles.


Enrollment opportunities

Register for Incompany training



The following topics are covered in the OBM master class:

  • Introducing participants and identifying issues
  • Introduction of the universal principles of human behavior using one of the inventoried issues
  • The 3 pitfalls in influencing behavior
  • The 4 behavior change strategies
  • The science of OBM using the corporate performance improvement roadmap
  • Exercise on case: creating and maintaining engagement in the organization
  • From Business Case to Behavior Specification
  • Practice in Behavior Specification using your own cases
  • Introduction to Behavior Analysis
  • Practice in Behavior Analysis using your own cases
  • Plenary discussion, Lessons learned






3 days.


Study Load

Typically, one hour of class equates to one hour of study. Therefore, the total course load for this two-day course is approximately 48 hours.


Webinars and events

We regularly organize events and webinars designed to inspire you as a Green Belt with the latest developments and tips for applying Lean and Six Sigma in practice. These events are mostly free of charge for our relations. This page lists upcoming Lean and Six Sigma events and webinars. Feel free to sign up for this!


The price for this 3-day Organizational Behavior Management training course is € 2,150.

This price includes:

  • Dutch-language training manual containing all presentations
  • Official certificate of participation
  • Lunches.

(Listed prices do not include VAT)


Incompany: plan the training as a group within your own organization

Request OBM training for in-company

This training can be provided in-company. An OBM in-company training offers you (team/department/organization) the opportunity to make the training company-specific, so that during the training the translation between the theory and your own practice is made immediately. Contact us for a variety of options.


Custom consulting

Want to spar with us about what OBM can do for your organization. Please also contact us or at 053 – 20 30 240. We are happy to visit you and can always coordinate and realize a customized project with you. Or leave your information in the form below. If so, we will contact you as soon as possible!

The training can be completed with an officially recognized Organizational Behavior Management certificate from APMG. This exam is administered online. You can register for this through the ‘Certifications’ menu and the‘Organizational Behavior Management (OBM) Certification‘ page.

Also, this training is part of the Master Black Belt training. If you complete this full Master Black Belt training, you will receive the LSSA Master Black Belt certificate and a Master Black Belt digital badge.


Then download our brochure. Fill out the form below and you will receive the download link immediately.


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